Pulse / Accessory RisingBig
Scarf
RunwayStreetSocialShopPulse score
10.0%of street looks, 30 days
3.2%of the season's runway looks
+5.8 ptsagainst the 30 days before
36mentions in reports and posts
#8among accessories
Worn with
In these colours
- Grey 75%
- Cream 25%
- Black 25%
- Orange 25%
- Blue 25%
- Red 25%
Where
Women 75% · Men 25%
Seen by
In the daily reports
- The Statement KnitNov 6 · Men · hotness 84
- Winter, Shot in the English CountrysideNov 2 · Men · hotness 84
- After Halloween: Keep the Romance, Drop the CostumeNov 1 · Men · hotness 79
- Relaxed Tailoring, Wide Denim, Knee-High BootsNov 1 · Women · hotness 82
- Blackout, Wide Legs, and the Return of the TieOct 31 · Men · hotness 78
- The Robe Coat Is Fall's Soft Power MoveOct 29 · Women · hotness 88
- Bruised Hues, Worn Head to ToeOct 27 · Women · hotness 88
- The Leather Trench, RebuiltOct 27 · Women · hotness 86
- Balletcore, All Grown UpOct 24 · Women · hotness 78
- Saab for the boys: Elie Saab's first menswear lands at H&M todayOct 22 · Men · hotness 92
- Tailoring Gets Fitted AgainOct 21 · Women · hotness 82
- Back to the BarreOct 20 · Women · hotness 88
In posts
- Posted by @flannels: The AW26 power coat in full: long, strong-shouldered, worn over relaxed tailoring. F u l l - l / Posted by @flannels: Supersize tailoring done soft: broad shoulders, longer jacket, wide-leg trousers.Instagram · Nov 6
- Posted by @filson: The Packer Coat's shearling shawl collar turns up to ear height — built for horsemen, worn everywhere now. F i l s o nInstagram · Nov 6
- Posted by @MattDamon: The night's presenter, in the night's winning house. R a l p h / Posted by @Shaboozey: Western tailoring done right: cream, denim, and one jolt of turquoise. C r e a m / Posted by @LawRoach: Fall-coInstagram · Nov 4
- Posted by @ourlegacy: Reworked vintage Nike and upcycled deadstock: the analog, slow-burn preview of a major running partnership. O u r L eInstagram · Nov 2
- Prada: Wish Silk Duchesse Pouch bags Lyst Q3 2026's No. 1 hottest product, with demand reported up almost 500% quarter-on-quarter. / COS: Trullo Flap Bag bags Lyst Q3 No. 2, the high-street lead in the quarter's slouchy Post · Nov 1
- Posted by @parishilton: Britney Spears at the 2001 VMAs, complete with the snake, is the weekend's most shared costume reference. G r e e n / Posted by @lizzo: Anime goes high-fashion as Lizzo channels Dandadan's Seiko AInstagram · Oct 31
- Posted by @hm: Couture eveningwear codes, including the first Saab menswear, at high-street reach. Launch-week attention: queues at H&M Regent Street before the Oct 22 9am launch, per Retail Gazette; specific Instagram lInstagram · Oct 24
- Posted by @ysl: Vaccarello's high-shine patent coats and fur collars are the strongest luxury-menswear signal of the day; the gloss is moving from runway to feed. B l a c kInstagram · Oct 22
- Posted by @moncler: Moncler's own Re/Icons carousel; commenters read the yellow scarf as a political symbol, hijacking the thread B l a c kInstagram · Oct 19
- Posted by @moncler: Moncler Re/Icons campaign (Oct 15): Cher, 80, in the white Himalaya and black Verone puffers with a yellow scarf nodding to Bob Mackie. W h i t e / Posted by @moncler: Moncler Re/Icons campaign: GraceInstagram · Oct 16
- Posted by @leoncechenal: Paris street style: a loose white shirt against delicate lace with a single note of red at the feet. W h i t e / Posted by @leoncechenal: Paris street style: black tailoring worn casually with flInstagram · Oct 16
- Posted by @louisvuitton: Year-two formal and travel wardrobe for Real Madrid's squads — the week's biggest brand-menswear post. S t r u c tInstagram · Oct 15
4 looks in 30 days
The looks
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
Tokyo Fashion Week SS27
New York Fashion Week SS27
Seoul Fashion Week SS27
Seoul Fashion Week SS27
Seoul Fashion Week SS27
Tokyo Fashion Week SS27
Tokyo Fashion Week SS27
Tokyo Fashion Week SS2786 of 2,672 runway looks this season







