
The $50 Million Debut
On Sunday night, Victoria's Secret brought its fashion show to the West Coast for the first time, staging the 2026 edition at Sony Pictures Studios in Culver City. The surprise of the evening was Kylie Jenner, who made her runway debut for the brand wearing the first Fantasy Bra since 2018.
Designed with Jacob & Co., the bra carries 4,410 diamonds around a 75.54-carat radiant-cut yellow diamond and is valued at $50 million, the most expensive in the show's history. More than 1,000 hours of handwork went into the piece, which weighs just under four pounds.
Jenner was not the only headline. Barbara Palvin returned to the runway six weeks after giving birth, Bella Hadid opened the show in a neon-green floral set with beaded wings, and Gigi Hadid closed stretches in metallic sequin wings. With performances from Tate McRae, Megan Thee Stallion, Megan Moroney and KATSEYE, the show confirmed the Angels' full return to pop-culture center stage.
- Kylie Jenner's Fantasy Bra is the first since 2018 and the priciest ever at $50M.
- Barbara Palvin walked twice, six weeks after giving birth.
- Bella Hadid opened the show; Gigi Hadid wore metallic sequin wings.
- The show streamed free on the brand's YouTube channel.
The exact unlined balconette Barbara Palvin wore for her first runway look.
Palvin layered the archived silk slip over her first look; the reissue is back in the VSFS '26 edit.













