Daily trends

Three days on, the Elie Saab collaboration is still the week's evening story. Shoppers queued on Regent Street before the 9 a.m. launch on 22 October, and the range translates house signatures — lace, embroidery, dégradé sequins, sharp tailoring — into about 55 pieces across womenswear, menswear, footwear and accessories.

The useful way to wear it now is in pieces, not head to toe. One sequin or lace element against straight trousers, denim or a plain blazer keeps the glamour legible in daylight, and saves the full gown for the occasions it was made for.

A bridal gown and hand-embroidered veil anchor the story, a direct nod to the house's Beirut bridal beginnings. Even for non-brides, that piece explains the collection's mood: structure softened by fluid, embellished detail.

Elie Saab arriving at H&M on October 22 mattered most for what it did for men. This was not a borrowed womenswear idea shrunk down, but a first, deliberate menswear statement built around the tuxedo.

The sharpest pieces were the most traditional ones: a double-breasted tuxedo blazer, satin-striped trousers and an embroidered tuxedo shirt, balanced by looser monogram silk separates for evenings that do not want full formality.

Worn well, the lesson is restraint. Let one Saab piece carry the shine — the blazer, the silk shirt, the monogram — and keep the rest dark, plain and well cut.

If one colour formula defines this week, it is brown on brown. A chocolate leather jacket with a matching top-handle bag, a burgundy knit against chocolate trousers, or a tonal coat over cream and denim — the palette is rich without needing a print to carry it.

The bag edit tells the same story in softer materials. Suede totes, slouchy lambskin hobos and small structured handbags in calfskin all point the same way: everyday carry in warm, earthy tones rather than stark black.

Burgundy works best as the second voice. One wine-coloured shoe, bag or knit against chocolate keeps the outfit from flattening into a single block, and it is the cheapest way to update an existing brown wardrobe.

October is when outerwear stops being a purchase and starts being a daily decision, and this year the waxed jacket is winning that decision. It has shaken off its field-only reputation and now reads as a slightly weatherproof chore jacket.

The fit has changed too. The versions worth buying are relaxed, with roomy patch pockets and space for a chunky knit underneath, in olive first, then dark brown, black or navy.

Pair it with the season's other textures — corduroy, boiled wool, raw denim — and the whole outfit gains depth without a single loud colour.

This weekend's sneaker conversation stayed close to the season's palette. The Air Jordan 12 'Fireside', released 24 October in full family sizing, pairs a light orewood-brown leather upper with a cacao mudguard — a retro silhouette recoloured for sweater weather rather than reinvented.

Alongside it, Nike's Halloween Air Force 1 '01 'Nightmare' (23 October) does dark romance in sneaker form: split black leather revealing gym red underneath. It is a costume-adjacent shoe that still works after 31 October because the base is simply black.

For women specifically, the MoMA x Nike Air Rift 2 pack is the design-led note: a tabi-toed early-2000s silhouette in hyper-verde/fuchsia and black/lime, with the black pair expected overseas on 24 October and a US date still to be confirmed.

Sneaker weekend delivered two very different moods in 48 hours. Friday belonged to costume: Nike Basketball gave ten athletes ten different Halloween stories, from LeBron's Pennywise-inspired 'Storm Drain' to Wembanyama's alien 'Halloween' GT Cut 4.

Saturday belonged to comfort. The Air Jordan 12 'Fireside' trades Halloween shock for autumn warmth — Light Orewood Brown leather, Cacao Wow nubuck and bronze hardware, with only a small Team Red accent.

Together they show where sneaker culture is right now: playful on Friday, wearable on Saturday, and both gone fast if you hesitate.

This season's plush moment is quieter than a full-length statement coat. A shearling collar on a cardigan, a faux-fur cuff on a tailored jacket, or a pony-hair edge on a tote gives an ordinary outfit its texture without taking it over.

The styling that works now keeps everything else calm. A trimmed knit with straight jeans, or a trimmed leather jacket over a plain top, lets the soft edge read as polish rather than costume.

Footwear carries the same idea into the everyday: soft, tactile boots and loafers in warm neutrals, built for walking through the season rather than posing in it.

If tailoring got sharper this week, everything else got bigger and softer. JUUN.J's Fall/Winter 2026 'NEWSTALGIA' campaign, released October 23, leans into exaggerated shoulders, deconstructed tuxedos and bouclé tweed layered over knitwear.

At the other end of the same idea, Willy Chavarria's first adidas adiSignature collection, out October 23, rebuilds the humble sweat in heavyweight 420g brushed-back fleece with dropped shoulders and roomier sweatpants.

Both argue the same point: comfort is no longer the opposite of presence. A generous silhouette, worn with confidence, is the statement.