Updated every morning by custom Trend AI agents.

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Live · updated 22:22 UTC · Friday, November 6

What fashion is wearing, saying and buying

Every street style photo from the fashion weeks, every report, Instagram and X post our agents track, read by AI and counted: the trends, and the brands, people and items behind them. The Style Pulse Index ranks what is moving, every hour.

3,911street looks read
–photo sources this week
–fashion weeks
196posts and report sections
530brands, people and items named
204trend attributes tracked

3,492 of 3,911 street looks tagged so far; the rest are being read now.

The Pulse note · Friday, November 6

Long coat, scarf and fur lead a cold-weather rise as the runway backs wool and tailoring

  1. Long coat is the biggest mover in the index, up 37 places on 13 mentions with a score of 90, and it shows in 9.9% of SS27 runway looks. Scarf rose 106 places on 8 mentions, a smaller base.

    Long coatScarf

  2. Fur is back in the index as a re-entry at a score of 90, but on only 8 mentions and 1.6% of runway looks, so the signal is light. Fringe is new on 6 mentions and 3.0% of runway looks, also thin.

    FurFringe

  3. Tailoring and wool are the runway's heaviest signals, at 42.7% and 40.9% of looks. Wool is up 10 places on 19 mentions, and Tailoring is flat at 27 mentions. Today's men's report, Supersize Tailoring, Softened, covers the tailoring theme.

    TailoringWool

  4. Wide-leg trousers (44.9% runway, 50.0% street) and wool (40.9% runway, 33.3% street) are where runway and street agree. Street figures come from a small sample, so read them with care. Derbies show in 28.0% of runway looks and 0% on the street.

    Wide-leg trousersWoolDerbies

  5. Ralph Lauren buzz is tied to Matt Damon (6 mentions) and Shaboozey (3), all editorial. New Balance is rising on 6 mentions, with the 990 the top item at 4. Both stories rest on a few mentions and no street looks.

    Ralph LaurenMatt DamonNew BalanceNew Balance 990

Written each morning by AI from the numbers on this page, and only from them.

Daily trends · Friday, November 6

13 trends to know today

The women's and men's reports together, hottest first. The big word is what our data tracks behind each story.

Read the reports

The Style Pulse Index

Top details, this week

Ranked on three signals: Street, what is worn outside the shows; Social, what Instagram and the press talk about; Shop, what people look for and click. Moves compare with the week before.

  1. 01NewFringeFringeDetail Rising runway 3%StreetSocialShopFringe6 mentions90score
  2. 02▲ 2LayeringLayeringDetail Rising runway 47%StreetSocialShopLayering13 mentions84score
  3. 03NewBeltedBeltedDetail Rising runway 15%StreetSocialShopBelted5 mentions83score
  4. 04▲ 3LogoLogoDetail RisingStreetSocialShopLogo13 mentions80score
  5. 05–OversizedOversizedDetail Rising runway 37%StreetSocialShopOversized11 mentions74score
  6. 06▲ 13TurtleneckTurtleneckDetail Rising runway 3%StreetSocialShopTurtleneck4 mentions72score
  7. 07▲ 3Statement collarStatement collarDetail Rising runway 9%StreetSocialShopStatement collar5 mentions71score
  8. 08▼ 7CroppedCroppedDetail Rising runway 5%StreetSocialShopCropped5 mentions70score
  9. 09▲ 5EmbellishedEmbellishedDetail Rising runway 3%StreetSocialShopEmbellished3 mentions68score
  10. 10▲ 10PleatsPleatsDetail Rising runway 13%StreetSocialShopPleats3 mentions66score
  11. 11▲ 5DistressedDistressedDetail Rising runway 5%StreetSocialShopDistressed3 mentions60score
  12. 12NewRufflesRufflesDetail RisingStreetSocialShopRuffles2 mentions51score
  13. 13▼ 1Strong shouldersStrong shouldersDetail Rising runway 7%StreetSocialShopStrong shoulders2 mentions46score
  14. 14▼ 5EmbroideryEmbroideryDetail Cooling runway 1%StreetSocialShopEmbroidery2 mentions36score
  15. 15▼ 9FittedFittedDetail Steady runway 3%StreetSocialShopFitted2 mentions36score
  16. 16NewAsymmetricAsymmetricDetail Rising runway 3%StreetSocialShopAsymmetric1 mention31score
  17. 17▼ 4DrapedDrapedDetail Rising runway 3%StreetSocialShopDraped2 mentions30score
  18. 18NewFeathersFeathersDetail RisingStreetSocialShopFeathers1 mention23score
  19. 19▼ 8Utility pocketsUtility pocketsDetail Steady runway 10%StreetSocialShopUtility pockets2 mentions20score
  20. 20▼ 18Contrast trimContrast trimDetail Cooling runway 3%StreetSocialShopContrast trim2 mentions19score

Keyword pulse

The words moving fashion right now

The brands, people and named items in every report and post, next to the trends on the street. Each kind is sized against its own: bigger is hotter.

long coatRalph LaurenMatt DamonNew Balance 990scarfThom BrowneShaboozeyComme des Garçons Homme x New Balance 1890awoolNew BalanceKeke PalmerFilson Packer Coatwide-leg trousersFilsonTremaine EmoryBarbour BeaufortbeigeGiorgio ArmaniCooper FlaggBurberry CamdencardiganKithIuKith CoreycapWM BrownRonnie FiegJordan Brand Air Jordan 41 Space JamlogoJordan BrandMaxwell OsbornesuedePublic School New YorkDao-Yi Chowoversizedadidas OriginalsKit HaringtonbeltedBurberrytieTodd Snyderknitleatherloafersfringetailoringfur

BRANDPersonNamed itemtrendrising or new

Rising fastest on the street

  1. Not enough street data yet.

Cooling

  1. Not enough street data yet.

Names

Who and what fashion is talking about

Read by AI from every report, Instagram and X post and product sighting this week, weighted by engagement. Brands also count every street photo that shows them.

People

The faces of the week

  1. 01Matt DamonMatt DamonCelebrity · Ralph Lauren · 6 mentionsNew
  2. 02Kit HaringtonKit HaringtonCelebrity · Kith · 4 mentionsNew
  3. 03ShaboozeyShaboozeyCelebrity · Ralph Lauren · 3 mentionsNew
  4. 04Dao-Yi ChowDao-Yi ChowDesigner · Public School New York · 3 mentionsNew
  5. 05Keke PalmerKeke PalmerCelebrity · Bob Mackie · 3 mentionsNew
  6. 06Maxwell OsborneMaxwell OsborneDesigner · Public School New York · 3 mentionsNew
  7. 07Tremaine EmoryTremaine EmoryDesigner · Denim Tears · 2 mentionsRising
  8. 08Ronnie FiegRonnie FiegDesigner · Kith · 2 mentionsRising
  9. 09Cooper FlaggCooper FlaggCelebrity · New Balance · 2 mentionsNew
  10. 10IuIuCelebrity · New Balance · 2 mentionsNew

Items

The pieces with a name

  1. 01New Balance 990New Balance 990Shoe · New Balance · 4 mentionsRising
  2. 02Jordan Brand Air Jordan 41 Space JamJordan Brand Air Jordan 41 Space JamShoe · Jordan Brand · 3 mentionsNew
  3. 03Comme des Garçons Homme x New Balance 1890aComme des Garçons Homme x New Balance 1890aShoe · Comme des Garçons Homme x New Balance · 2 mentionsNew
  4. 04Kith CoreyKith CoreyClothing · Kith · 2 mentionsNew
  5. 05Filson Packer CoatFilson Packer CoatClothing · Filson · 2 mentionsNew
  6. 06Burberry CamdenBurberry CamdenClothing · Burberry · 2 mentionsNew
  7. 07Carhartt Detroit JacketCarhartt Detroit JacketClothing · Carhartt · 1 mentionNew
  8. 08Clarks Originals 8th StClarks Originals 8th StShoe · Clarks Originals · 1 mentionNew
  9. 09Filson Chris Stapleton Signature Mackinaw Wool CruiserFilson Chris Stapleton Signature Mackinaw Wool CruiserClothing · Filson · 1 mentionNew
  10. 10Filson Lined Mackinaw Wool Packer CoatFilson Lined Mackinaw Wool Packer CoatClothing · Filson · 1 mentionNew

Runway · SS27

What the shows are made of

372 looks from 47 of the main shows (Paris 30 · Milan 17), read by the same AI tagger as the street. Next on the street: strong on the runway, still rare outside the shows.

All shows
Louis VuittonLouis VuittonParis · Oct 6 · 48 looksChanelChanelParis · Oct 5 · 83 looksMiu MiuMiu MiuParis · Oct 4 · 76 looksValentinoValentinoParis · Oct 4 · 81 looksCelineCelineParis · Oct 3 · 71 looksHermèsHermèsParis · Oct 3 · 63 looksJunya WatanabeJunya WatanabeParis · Oct 3 · 40 looksGivenchyGivenchyParis · Oct 2 · 56 looksIssey MiyakeIssey MiyakeParis · Oct 2 · 55 looksLanvinLanvinParis · Oct 2 · 46 looksLoeweLoeweParis · Oct 2 · 67 looksVictoria BeckhamVictoria BeckhamParis · Oct 2 · 44 looksYohji YamamotoYohji YamamotoParis · Oct 2 · 43 looksBalenciagaBalenciagaParis · Oct 1 · 73 looksChloéChloéParis · Oct 1 · 55 looksIsabel MarantIsabel MarantParis · Oct 1 · 51 looksRick OwensRick OwensParis · Oct 1 · 50 looksSchiaparelliSchiaparelliParis · Oct 1 · 52 looksAcne StudiosAcne StudiosParis · Sep 30 · 50 looksBalmainBalmainParis · Sep 30 · 55 looksCourrègesCourrègesParis · Sep 30 · 50 looksDries Van NotenDries Van NotenParis · Sep 30 · 61 looksStella McCartneyStella McCartneyParis · Sep 30 · 52 looksThe RowThe RowParis · Sep 30 · 39 looks

On the runway

  1. Wide-leg trousers45%street 50%
  2. Tailoring43%street 17%
  3. Wool41%street 33%
  4. Minimal38%street 33%
  5. Oversized37%street 50%
  6. Avant-garde33%street 17%
  7. Belt32%street 17%
  8. Derbies28%street 0%
  9. Blazer26%street 17%
  10. Streetwear23%street 67%
  11. Poplin23%street 17%
  12. Loafers20%street 33%

Next on the street

  1. DerbiesShoe28% 0.0%×55.9
  2. BeigeColour18% 0.0%×36.0
  3. SneakersShoe17% 0.0%×33.9
  4. LeatherFabric16% 0.0%×32.8
  5. BlueColour15% 0.0%×29.0
  6. BeltedDetail15% 0.0%×29.0
  7. Strappy sandalsShoe14% 0.0%×27.4
  8. PleatsDetail13% 0.0%×26.9
DerbiesChanel, look 29DerbiesValentino, look 18DerbiesValentino, look 22

Runway and street agree: Wide-leg trousersOversizedMinimalWoolStreetwearLoafersJerseyBlazer

Social heat

Posts gaining speed

  1. 01@voguemagazineMilan SS27SteadyLikes2
  2. 02@wmagHot look, menSteadyLikes2
  3. 03@voguearabiaHot look, menSteadyLikes2
  4. 04Aryna Sabalenka in GucciCoolingLikes0
  5. 05@pausemagazineHot look, menSteadyLikes0
  6. 06Donatella Versace in GucciSteadyLikes0
  7. 07@chiaraferragniMilan SS27SteadyLikes0
  8. 08@negin_mirsalehiMilan SS27SteadyLikes0

Hot score: likes and comments per hour, against the account's size. Instagram and X.

From the street

Street style, sorted by trend

Looks from the fashion weeks, grouped by the trend they show.

All street style

Where the data comes from

Street style galleries from the fashion weeks (none yet), credited to their photographers. Every look of the main runway shows in New York, London, Milan and Paris, from Vogue Runway. The daily reports, and the Instagram and X posts our agents Muse and Nova track. Products and searches on Style Pulse.

How we score

An AI tagger reads every photo for 235 attributes and 71 named designs, and an AI reader finds the brands, people and named items in every report and post. Street share is balanced across sites, so no single source can tip it. The score blends Street (50%), Social (35%) and Shop (15%): how present something is in its category, and how fast it grows. The runway is shown next to it, not in it: it says what comes next. Names are ranked within their kind, on mentions weighted by engagement.

What the labels mean

New first seen this period. Emerging small but growing fast. Rising up 20% or more. Peaking among the most worn, flat. Cooling down 20% or more. Size: niche under 2% of looks, growing, big, massive over 15%.

Same data for agents and partners: /v1/pulse/index