Pulse / Colour EmergingMassive
Chocolate brown
RunwayStreetSocialShopPulse score
16.7%of street looks, 30 days
11.3%of the season's runway looks
+8.4 ptsagainst the 30 days before
44mentions in reports and posts
#6among colours
In these colours
- Black 100%
- Grey 100%
Where
Men 100%
Seen by
In the daily reports
- The Statement KnitNov 6 · Men · hotness 84
- Supersize Tailoring, SoftenedNov 6 · Men · hotness 85
- The Quiet Watch FlexNov 5 · Men · hotness 76
- Ralph Lauren's Night: The Tuxedo, UnbuttonedNov 5 · Men · hotness 88
- Small Cases, Loud NostalgiaNov 4 · Men · hotness 76
- After Halloween: Keep the Romance, Drop the CostumeNov 1 · Men · hotness 79
- Sneaker Week: Earth Tones and Archive ReturnsOct 28 · Men · hotness 84
- The Power Coat Goes Chocolate (and Waxed)Oct 28 · Men · hotness 86
- Tailoring Gets Its Spine BackOct 27 · Men · hotness 78
- Wax It, Wear It EverywhereOct 25 · Men · hotness 82
- Fireside WeekendOct 25 · Men · hotness 90
- The Heel That Folds DownOct 24 · Men · hotness 90
In posts
- Posted by @flannels: The AW26 power coat in full: long, strong-shouldered, worn over relaxed tailoring. F u l l - l / Posted by @flannels: Supersize tailoring done soft: broad shoulders, longer jacket, wide-leg trousers.Instagram · Nov 6
- Posted by @filson: The Packer Coat's shearling shawl collar turns up to ear height — built for horsemen, worn everywhere now. F i l s o nInstagram · Nov 6
- Posted by @filson: The Peppermint Patty plaid Cruiser — a 1950s archive check, hand-picked by Stapleton himself. F i l s o nInstagram · Nov 6
- Posted by @jcrew: The Apple Green Beaufort is the most-shared menswear outerwear image of the week across fashion press. J . C r e wInstagram · Nov 5
- Posted by @timex: Matt Hranek's Art Deco rectangle for WM Brown, the dress watch of the week, already out of stock on Timex US. W M B r oInstagram · Nov 5
- Posted by @ourlegacy: Reworked vintage Nike and upcycled deadstock: the analog, slow-burn preview of a major running partnership. O u r L eInstagram · Nov 2
- Posted by @nancyisime: The easiest Lagos styling trick to copy: heritage print, modern layer, no new purchase required. P r i n t / Posted by @liquorose: Double denim done two ways, with corsetry doing the tailoring workInstagram · Nov 1
- Posted by @barbour: The Barbour x A.P.C. Beaufort worn open over a knit, exactly how the collab is meant to be styled. B a r b o uInstagram · Oct 29
- Posted by @highsnobietysneakers: Highsnobiety x Saucony collab reveal Oct 15: Endorphin Pro 5 and ProGrid Paramount restyled, shot on Paris streets. (Photo: Highsnobiety) H i g h s n / Posted by @highsnobiety: HighsnobieInstagram · Oct 16
- Posted by @elly30: Trench-season opener with swagger. B e i g eInstagram · Oct 12
- Posted by @hypebeast: StreetSnaps portrait of Brooklyn model, host and casting director Jorge Wright — a masterclass in relaxed proportion. O v e r s iInstagram · Oct 10
- Posted by @theimpression: a n i v oInstagram · Oct 1
42 of 372 runway looks this season







