Pulse / Colour EmergingMassive
Chocolate brown
RunwayStreetSocialShopPulse score
16.7%of street looks, 30 days
11.3%of the season's runway looks
+8.4 ptsagainst the 30 days before
44mentions in reports and posts
#6among colours
In these colours
- Black 100%
- Grey 100%
Where
Men 100%
Seen by
In the daily reports
- The Statement KnitNov 6 · Men · hotness 84
- Supersize Tailoring, SoftenedNov 6 · Men · hotness 85
- The Quiet Watch FlexNov 5 · Men · hotness 76
- Ralph Lauren's Night: The Tuxedo, UnbuttonedNov 5 · Men · hotness 88
- Small Cases, Loud NostalgiaNov 4 · Men · hotness 76
- After Halloween: Keep the Romance, Drop the CostumeNov 1 · Men · hotness 79
- Sneaker Week: Earth Tones and Archive ReturnsOct 28 · Men · hotness 84
- The Power Coat Goes Chocolate (and Waxed)Oct 28 · Men · hotness 86
- Tailoring Gets Its Spine BackOct 27 · Men · hotness 78
- Wax It, Wear It EverywhereOct 25 · Men · hotness 82
- Fireside WeekendOct 25 · Men · hotness 90
- The Heel That Folds DownOct 24 · Men · hotness 90
In posts
- Posted by @flannels: The AW26 power coat in full: long, strong-shouldered, worn over relaxed tailoring. F u l l - l / Posted by @flannels: Supersize tailoring done soft: broad shoulders, longer jacket, wide-leg trousers.Instagram · Nov 6
- Posted by @filson: The Packer Coat's shearling shawl collar turns up to ear height — built for horsemen, worn everywhere now. F i l s o nInstagram · Nov 6
- Posted by @filson: The Peppermint Patty plaid Cruiser — a 1950s archive check, hand-picked by Stapleton himself. F i l s o nInstagram · Nov 6
- Posted by @jcrew: The Apple Green Beaufort is the most-shared menswear outerwear image of the week across fashion press. J . C r e wInstagram · Nov 5
- Posted by @timex: Matt Hranek's Art Deco rectangle for WM Brown, the dress watch of the week, already out of stock on Timex US. W M B r oInstagram · Nov 5
- Posted by @ourlegacy: Reworked vintage Nike and upcycled deadstock: the analog, slow-burn preview of a major running partnership. O u r L eInstagram · Nov 2
- Posted by @nancyisime: The easiest Lagos styling trick to copy: heritage print, modern layer, no new purchase required. P r i n t / Posted by @liquorose: Double denim done two ways, with corsetry doing the tailoring workInstagram · Nov 1
- Posted by @barbour: The Barbour x A.P.C. Beaufort worn open over a knit, exactly how the collab is meant to be styled. B a r b o uInstagram · Oct 29
- Posted by @highsnobietysneakers: Highsnobiety x Saucony collab reveal Oct 15: Endorphin Pro 5 and ProGrid Paramount restyled, shot on Paris streets. (Photo: Highsnobiety) H i g h s n / Posted by @highsnobiety: HighsnobieInstagram · Oct 16
- Posted by @elly30: Trench-season opener with swagger. B e i g eInstagram · Oct 12
- Posted by @hypebeast: StreetSnaps portrait of Brooklyn model, host and casting director Jorge Wright — a masterclass in relaxed proportion. O v e r s iInstagram · Oct 10
- Posted by @theimpression: a n i v oInstagram · Oct 1
1 looks in 30 days
The looks
Shanghai Fashion Week SS27
Milan Fashion Week SS27
Milan Fashion Week SS27
Milan Fashion Week SS27
Milan Fashion Week SS27
Milan Fashion Week SS27
Milan Fashion Week SS27
London Fashion Week SS27
London Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
New York Fashion Week SS27
Tokyo Fashion Week SS27
Seoul Fashion Week SS27
Seoul Fashion Week SS27
@elly30
SneakerNews
Sneaker News / Jordan Brand
Pause Magazine; Hermès Fall/Winter 2026 runway
adidas / Song For The Mute, via Sneakerjagers
UGG
Flint and Tinder, via Joe's Daily
The Cool Hour
adidas Originals x ASOS Collection 05 press image via ASOS plc newsroom42 of 372 runway looks this season







