What fashion is wearing, saying and buying

The Pulse note · Friday, November 6

Long coat, scarf and fur lead a cold-weather rise as the runway backs wool and tailoring

1. Long coat is the biggest mover in the index, up 37 places on 13 mentions with a score of 90, and it shows in 9.9% of SS27 runway looks. Scarf rose 106 places on 8 mentions, a smaller base.

   Long coatScarf

2. Fur is back in the index as a re-entry at a score of 90, but on only 8 mentions and 1.6% of runway looks, so the signal is light. Fringe is new on 6 mentions and 3.0% of runway looks, also thin.

   FurFringe

3. Tailoring and wool are the runway's heaviest signals, at 42.7% and 40.9% of looks. Wool is up 10 places on 19 mentions, and Tailoring is flat at 27 mentions. Today's men's report, Supersize Tailoring, Softened, covers the tailoring theme.

   TailoringWool

4. Wide-leg trousers (44.9% runway, 50.0% street) and wool (40.9% runway, 33.3% street) are where runway and street agree. Street figures come from a small sample, so read them with care. Derbies show in 28.0% of runway looks and 0% on the street.

   Wide-leg trousersWoolDerbies

5. Ralph Lauren buzz is tied to Matt Damon (6 mentions) and Shaboozey (3), all editorial. New Balance is rising on 6 mentions, with the 990 the top item at 4. Both stories rest on a few mentions and no street looks.

   Ralph LaurenMatt DamonNew BalanceNew Balance 990

Written each morning by AI from the numbers on this page, and only from them.