Pulse / Item Rising
New Balance 990
Shoe · New Balance
RunwayStreetSocialShopPulse score
11mentions in reports and posts, 30 days
–street photos showing it
#170among items
Sep 24first seen
Talked about with
In the daily reports
- Space Jam Week: The Sneaker Calendar PeaksNov 5 · Men · hotness 92
- Dad's Back: The New Balance WeekNov 4 · Men · hotness 92
- Sneaker Week Starts With Grey and Ends With InfraredNov 3 · Men · hotness 88
- The October 22 Drop SheetOct 20 · Men · hotness 86
- The Sneaker Gets SculpturalSep 30 · Men · hotness 90
- The Loafer Won FallSep 28 · Men · hotness 84
- This week's drop list: sculptural sneakersSep 26 · Men · hotness 78
- Dark autumn runnersSep 24 · Men · hotness 90
In posts
- Posted by @newbalance: The seventh-generation 990, teased with a tiny billboard in New York and a campaign fronted by ROSALIA, Josh Allen, Cooper Flagg and IU. N e w B a / New Balance: 990v7 Made in USA "Kool Grey" sneakInstagram · Nov 5
- New Balance: Made in USA 990v7 sneakers Flagship Made in USA runner returns Nov 6 at $200 with a "Dad's Back" campaign.Post · Nov 4
- Nike: SB Air Force 1 Low sneakers SB take on the AF1 Low drops Nov 13 at $120. / Nike: Air Max 95 "ACG" sneakers ACG-flavoured Air Max 95 lands Nov 10 at $190. / Nike: Air Max 90 "Ohio State" sneakers College colourway rPost · Nov 4
- New Balance: 990v7 Made in USA sneakers First new 990 generation since 2022, launching November 6 with a global ambassador campaign and heavy release-week coverage.Instagram · Nov 2
- New Balance: 991v2 Elevated Neutrals sneakers New neutral pack that opened November, leading the week's release roundup alongside the 990v7 and Jordan 6.Instagram · Nov 2
- New Balance: 990v4 (suede) sneakers JJJJound styles the 990v4 with full suede kit — dad-shoe orthodoxy, editorially approved.Instagram · Oct 21
- New Balance: 990v7 sneakers The updated 990 got a styling push from a major streetwear outlet, signaling the grey runner's next chapter.Instagram · Oct 16
- Kith: Kith x New Balance 990v3 Made in USA x United Arrows & Sons sneakers Kith's 15th-anniversary three-way collab with New Balance and United Arrows & Sons on the Made in USA 990v3 is the prestige sneaker collab of theInstagram · Oct 2
From the reports and posts
