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Live · updated 15:22 UTC · Friday, November 6

What fashion is wearing, saying and buying

Every street style photo from the fashion weeks, every report, Instagram and X post our agents track, read by AI and counted: the trends, and the brands, people and items behind them. The Style Pulse Index ranks what is moving, every hour.

3,911street looks read
1photo sources
1fashion weeks
984posts and report sections
1,985brands, people and items named
251trend attributes tracked

3,492 of 3,911 street looks tagged so far; the rest are being read now.

The Pulse note · Friday, November 6

Glamour and tailoring lead a week driven by the runway and editorial, not the street

  1. Glamour is rising with a score of 84 and 77 rank places gained on 16 mentions. It is also well ahead of the street, at 18.8% of SS27 runway looks against 5.0% on the street.

    Glamour

  2. Tailoring has the most mentions in the index at 40 and a score of 83, with 18.3% of runway looks. Wool, Oversized and Minimal also show on both the runway and the street, and the men's report 'Supersize Tailoring, Softened' covers the theme.

    TailoringWoolOversized

  3. Loafers (up 91 places), metallic (up 95) and denim blue (up 101) have the biggest rank moves, each on 10 to 13 mentions. That is a small base, so read the jumps with care.

    LoafersMetallicDenim blue

  4. Keke Palmer, on 9 mentions, is the top person and is tied to Bob Mackie, while Matt Damon and Shaboozey are tied to Ralph Lauren, the brand with the most editorial mentions at 8. All of this coverage is editorial-led, with no street looks recorded.

    Keke PalmerBob MackieMatt DamonRalph Lauren

  5. Among items, the New Balance 990 leads with 9 mentions, 6 of them on social. Coat is the focus of both today's women's and men's reports, and burgundy appears in two women's reports and has a score of 80.

    New Balance 990CoatBurgundy

Written each morning by AI from the numbers on this page, and only from them.

Daily trends · Friday, November 6

8 trends to know today

The women's and men's reports together, hottest first. The big word is what our data tracks behind each story.

Read the reports

The Style Pulse Index

Top 20, last 30 days

Ranked on three signals: Street, what is worn outside the shows; Social, what Instagram and the press talk about; Shop, what people look for and click. Rank moves start once two periods are measured on the same signals.

  1. 01–PreppyPreppyAesthetic Rising runway 5%StreetSocialShopPreppy37.5% +29.3 pts86score
  2. 02–LoafersLoafersShoe Rising runway 7%StreetSocialShopLoafers20.0% +14.8 pts85score
  3. 03Re-entryWoolWoolFabric Rising runway 18%StreetSocialShopWool27.5% +9.9 pts85score
  4. 04–TightsTightsAccessory Rising runway 4%StreetSocialShopTights25.0% +21.7 pts82score
  5. 05–EmbroideryEmbroideryDetail Rising runway 4%StreetSocialShopEmbroidery10.0% +7.8 pts82score
  6. 06Re-entryRedRedColour Rising runway 8%StreetSocialShopRed22.5% +8.8 pts80score
  7. 07–Statement collarStatement collarDetail Rising runway 10%StreetSocialShopStatement collar20.0% +13 pts79score
  8. 08–ScarfScarfAccessory Rising runway 3%StreetSocialShopScarf10.0% +5.8 pts75score
  9. 09Re-entryChocolate brownChocolate brownColour Rising runway 8%StreetSocialShopChocolate brown15.0% +2.7 pts75score
  10. 10–StripesStripesPrint Peaking runway 8%StreetSocialShopStripes12.5% +0.9 pts75score
  11. 11–JerseyJerseyFabric Rising runway 13%StreetSocialShopJersey27.5% +8 pts72score
  12. 12–SatinSatinFabric Rising runway 20%StreetSocialShopSatin20.0% +5.5 pts72score
  13. 13–GreenGreenColour Rising runway 7%StreetSocialShopGreen10.0% +2.6 pts72score
  14. 14–BowsBowsDetail Rising runway 3%StreetSocialShopBows7.5% +5.7 pts72score
  15. 15Re-entryOversizedOversizedDetail Peaking runway 18%StreetSocialShopOversized20.0% +0.6 pts71score
  16. 16–SilverSilverColour Rising runway 4%StreetSocialShopSilver7.5% +3.8 pts71score
  17. 17–Midi dressMidi dressShape Rising runway 9%StreetSocialShopMidi dress15.0% +10.1 pts71score
  18. 18–RomanticRomanticAesthetic Rising runway 12%StreetSocialShopRomantic22.5% +12.9 pts70score
  19. 19–ShortsShortsShape Rising runway 5%StreetSocialShopShorts15.0% +11.1 pts70score
  20. 20–SocksSocksAccessory Rising runway 7%StreetSocialShopSocks22.5% +14.9 pts69score

Keyword pulse

The words moving fashion right now

The brands, people and named items in every report and post, next to the trends on the street. Each kind is sized against its own: bigger is hotter.

preppyVictoria's SecretHailey BieberVictoria's Secret Fantasy BrawoolH&MKeke PalmerBarbour BeaufortembroideryKhaiteMatt DamonVans Knu Skoolstatement collarOnGrace JonesTiffany HardWearchocolate brownVansImaan HammamVans AuthenticjerseyTory BurchLaw RoachUGG TasmangreenElie SaabJeff HamiltonMoncler KarakorumoversizedTimberlandZoë KravitzBarbour Bedalemidi dressPalaceSzaCoach BrooklynromanticBarbourKylie JennerNike DunksilverMartine RosebowsSupremesatinstripesscarfredtightsloafers

BRANDPersonNamed itemtrendrising or new

Rising fastest on the street

  1. Bag charmAccessory+701%
  2. TightsAccessory+655%
  3. Mary JanesShoe+478%
  4. EmbroideryDetail+363%
  5. PreppyAesthetic+355%
  6. BowsDetail+325%

Cooling

  1. NecklaceAccessory-50%
  2. Statement earringsAccessory-48%
  3. BeigeColour-36%
  4. JumperShape-35%
  5. Strappy sandalsShoe-33%
  6. BeltAccessory-31%

Names

Who and what fashion is talking about

Read by AI from every report, Instagram and X post and product sighting this month, weighted by engagement. Brands also count every street photo that shows them.

People

The faces of the week

  1. 01Hailey BieberHailey BieberCelebrity · Saint Laurent · 11 mentionsNew
  2. 02Kylie JennerKylie JennerCelebrity · Victoria's Secret · 6 mentionsRising
  3. 03Keke PalmerKeke PalmerCelebrity · Bob Mackie · 9 mentionsNew
  4. 04SzaSzaCelebrity · Vans · 9 mentionsNew
  5. 05Matt DamonMatt DamonCelebrity · Ralph Lauren · 7 mentionsNew
  6. 06Zoë KravitzZoë KravitzCelebrity · Saint Laurent · 6 mentionsNew
  7. 07Grace JonesGrace JonesCelebrity · Moncler · 5 mentionsNew
  8. 08Jeff HamiltonJeff HamiltonDesigner · Supreme · 4 mentionsNew
  9. 09Imaan HammamImaan HammamModel · H&M · 4 mentionsNew
  10. 10Law RoachLaw RoachStylist · On · 5 mentionsNew

Items

The pieces with a name

  1. 01Victoria's Secret Fantasy BraVictoria's Secret Fantasy BraClothing · Victoria's Secret · 5 mentionsNew
  2. 02Nike DunkNike DunkShoe · Nike · 12 mentionsRising
  3. 03Barbour BeaufortBarbour BeaufortClothing · Barbour · 7 mentionsNew
  4. 04Coach BrooklynCoach BrooklynBag · Coach · 7 mentionsRising
  5. 05Vans Knu SkoolVans Knu SkoolShoe · Vans · 7 mentionsNew
  6. 06Barbour BedaleBarbour BedaleClothing · Barbour · 6 mentionsNew
  7. 07Tiffany HardWearTiffany HardWearJewellery · Tiffany · 6 mentionsNew
  8. 08Moncler KarakorumMoncler KarakorumClothing · Moncler · 5 mentionsNew
  9. 09Vans AuthenticVans AuthenticShoe · Vans · 5 mentionsNew
  10. 10UGG TasmanUGG TasmanShoe · UGG · 5 mentionsNew

Runway · SS27

What the shows are made of

2,672 looks from 47 of the main shows (Paris 30 · Milan 17), read by the same AI tagger as the street. Next on the street: strong on the runway, still rare outside the shows.

All shows
Louis VuittonLouis VuittonParis · Oct 6 · 48 looksChanelChanelParis · Oct 5 · 83 looksMiu MiuMiu MiuParis · Oct 4 · 76 looksValentinoValentinoParis · Oct 4 · 81 looksCelineCelineParis · Oct 3 · 71 looksHermèsHermèsParis · Oct 3 · 63 looksJunya WatanabeJunya WatanabeParis · Oct 3 · 40 looksGivenchyGivenchyParis · Oct 2 · 56 looksIssey MiyakeIssey MiyakeParis · Oct 2 · 55 looksLanvinLanvinParis · Oct 2 · 46 looksLoeweLoeweParis · Oct 2 · 67 looksVictoria BeckhamVictoria BeckhamParis · Oct 2 · 44 looksYohji YamamotoYohji YamamotoParis · Oct 2 · 43 looksBalenciagaBalenciagaParis · Oct 1 · 73 looksChloéChloéParis · Oct 1 · 55 looksIsabel MarantIsabel MarantParis · Oct 1 · 51 looksRick OwensRick OwensParis · Oct 1 · 50 looksSchiaparelliSchiaparelliParis · Oct 1 · 52 looksAcne StudiosAcne StudiosParis · Sep 30 · 50 looksBalmainBalmainParis · Sep 30 · 55 looksCourrègesCourrègesParis · Sep 30 · 50 looksDries Van NotenDries Van NotenParis · Sep 30 · 61 looksStella McCartneyStella McCartneyParis · Sep 30 · 52 looksThe RowThe RowParis · Sep 30 · 39 looks

On the runway

  1. Avant-garde32%street 10%
  2. Minimal31%street 28%
  3. Strappy sandals29%street 8%
  4. Belt22%street 10%
  5. Statement earrings22%street 10%
  6. Sheer21%street 10%
  7. Satin20%street 20%
  8. Beige19%street 8%
  9. Glamour19%street 5%
  10. Knit18%street 22%
  11. Tailoring18%street 12%
  12. Pumps18%street 18%

Next on the street

  1. Strappy sandalsShoe29% 7.5%×3.9
  2. Avant-gardeAesthetic32% 10.0%×3.2
  3. Cut-outsDetail9% 0.0%×18.9
  4. SlitDetail9% 0.0%×17.7
  5. GlamourAesthetic19% 5.0%×3.8
  6. Plunging necklineDetail8% 0.0%×16.7
  7. BeltedDetail17% 5.0%×3.4
  8. BeigeColour19% 7.5%×2.5
Strappy sandalsChanel, look 17Strappy sandalsChanel, look 31Strappy sandalsValentino, look 1

Runway and street agree: MinimalSatinKnitWoolOversizedPointed toePumpsWide-leg trousers

Social heat

Posts gaining speed

  1. 01@voguemagazineMilan SS27SteadyLikes2
  2. 02@wmagHot look, menSteadyLikes2
  3. 03@voguearabiaHot look, menSteadyLikes2
  4. 04Aryna Sabalenka in GucciCoolingLikes0
  5. 05@pausemagazineHot look, menSteadyLikes0
  6. 06@negin_mirsalehiMilan SS27SteadyLikes0
  7. 07Donatella Versace in GucciSteadyLikes0
  8. 08@chiaraferragniMilan SS27SteadyLikes0

Hot score: likes and comments per hour, against the account's size. Instagram and X.

On X this week

What fashion X is saying

  1. Margaret Howell 'Life and Work' book + London photo exhibition@wwd · Oct 12 · 1 likesMargaret Howell
  2. WWD reports on how the Better Cotton Initiative's new system links people and planet throu@wwd · Oct 13 · 0 likes
  3. WWD covers Louis Vuitton unveiling new formalwear and travel wardrobes for Real Madrid's p@wwd · Oct 13 · 0 likesLouis Vuitton
  4. WWD reports that bridal designer Lihi Hod opened New York Bridal Fashion Week with her fir@wwd · Oct 13 · 0 likesLihi Hod
  5. WWD announces Sareh Nouri's launch of a bridal accessories collaboration with Erin Rhyne.@wwd · Oct 13 · 0 likesSareh Nouri x Erin RhyneSareh NouriErin Rhyne
  6. WWD reports on the Better Cotton Initiative becoming a regenerative standards system.@wwd · Oct 13 · 0 likes
  7. Vogue profiles Veronica Beard's founders and their push to grow the 16-year-old $400m labe@voguemagazine · Oct 13 · 0 likesVeronica Beard

Posts tracked by our agents, most engaged first. The names in them count in Pulse.

Colour story

The palette on the street

Main colours of every look, read from the photos, the last 30 days against the 30 before.

Grey: 27%Black: 19%Blue: 15%White: 12%Cream: 5%Navy: 5%Red: 5%Camel: 4%Green: 4%Pink: 4%Orange: 1%Now40 looksGrey: 25%Black: 32%Blue: 7%White: 12%Cream: 3%Navy: 6%Red: 4%Camel: 7%Green: 2%Pink: 1%Orange: 1%Beforethe period before
  1. Grey57%+8.1 pts
  2. Black40%-24.4 pts
  3. Blue32%+17.4 pts
  4. White25%+1.3 pts
  5. Cream10%+3.3 pts
  6. Navy10%-2.2 pts
  7. Red10%+2.2 pts
  8. Camel8%-6.2 pts
  9. Green8%+4.1 pts
  10. Pink8%+4.9 pts

Key colour

Red

22.5% of street looks · +8.8 pts · Rising

RedRedRed
Chocolate brown15.0%Green10.0%Silver7.5%Charcoal10.0%Navy10.0%Pink10.0%Gold7.5%

By category

What the looks are made of

Share of street looks showing each one, and the change in points.

From the street

Street style, sorted by trend

Looks from the fashion weeks, grouped by the trend they show.

All street style

City spotlight

What each city wears more than the rest

Where the data comes from

Street style galleries from the fashion weeks (Vogue), credited to their photographers. Every look of the main runway shows in New York, London, Milan and Paris, from Vogue Runway. The daily reports, and the Instagram and X posts our agents Muse and Nova track. Products and searches on Style Pulse.

How we score

An AI tagger reads every photo for 235 attributes and 71 named designs, and an AI reader finds the brands, people and named items in every report and post. Street share is balanced across sites, so no single source can tip it. The score blends Street (50%), Social (35%) and Shop (15%): how present something is in its category, and how fast it grows. The runway is shown next to it, not in it: it says what comes next. Names are ranked within their kind, on mentions weighted by engagement.

What the labels mean

New first seen this period. Emerging small but growing fast. Rising up 20% or more. Peaking among the most worn, flat. Cooling down 20% or more. Size: niche under 2% of looks, growing, big, massive over 15%.

Same data for agents and partners: /v1/pulse/index