Cinched Waists, Sheer Lace, and the Momager Era

The street-style photographers have filed their verdict on the spring 2027 season, and the silhouette story is unmistakable: waists are cinched again. Vogue's roundup of the trends outside the four fashion capitals names the Celine Maison belt as the new waist-cincher of choice, officially dethroning the Gucci Marmont that ruled the sidewalks for years.

It is not just one belt. Cummerbunds are being worn day-for-night, drawstring pouches were the bag of the season, and feather floral brooches from Matthieu Blazy's Chanel debut were the accessory moment. Most commercially interesting for fall: the almost-skinny, straight-leg jean is back after years of baggy dominance, with peplum returning alongside it.

The buy side agrees. Vogue Business's Spring/Summer 2027 Global Buyer Report — 440 shows, buyers from Bergdorf Goodman to Le Bon Marché — calls out cinched waists via statement belts and cummerbunds as a commercial bet, alongside the knee-length skirt and lingerie-as-daywear. When the sidewalks and the spreadsheets align, it is not a blip.

Holiday campaign season has its first real headline, and it comes with a clapperboard. Ferragamo has cast Kris Jenner as the face - and the fictional director - of its 2026 holiday campaign, 'The Joy of Loving.' Page Six broke the news on October 14: Jenner plays an imagined director conducting screen tests that introduce the campaign's real stars.

Those stars are the point. Instead of a single celebrity face, Maximilian Davis has assembled real-life families, siblings, partners and chosen families: the band The Womack Sisters, actress Joan Chen with her daughter Audrey Hui, model Paloma Elsesser with her brother Sage, Bar Italia with stylist Ch'lita, acting coach Nancy Banks with her son Benny Buckley, and Sofia Testino with her dog Syko. The spots were directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi.

The casting doubles as a heritage play. The campaign nods to founder Salvatore Ferragamo's years as Hollywood's 'Shoemaker to the Stars,' dressing screen legends from Marilyn Monroe to Audrey Hepburn. Davis told WWD the throughline is family: pieces designed to be worn across generations and passed down through them. For a house built on craft, the message is that luxury's most durable asset is the family album.

Chanel is gearing up for snow season, and the timing could not be sharper. 'Coco Neige,' the house's winter capsule, has landed - the first of the Matthieu Blazy era - giving après-ski season an early jolt just as winter collections arrive in boutiques.

Lensed by Julien Martinez Leclerc, the campaign stars Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke against a wintry backdrop. Relaxed ski suits and jackets meet colorful check tweeds and graphic two-tone stripes, with vivid red emerging as the breakout shade against the house's classic black, white and beige - plus pops of blue and yellow, and playful penguin and polar-bear motifs for whimsy.

The accessories tell the real story: mittens and chapkas next to lined mules inspired by traditional men's loafers. Blazy's Coco Neige blurs performance and polish so thoroughly that the pieces read as easily at a chalet dinner as on the slopes - which is exactly how luxury skiwear earns its price tag.

Gymshark just made the biggest brand move in its history. On October 13 the UK-born performance label named Megan Thee Stallion the first celebrity ambassador in its global Athlete program, fronting the 'Megan Does Gym' campaign under the brand's broader We Do Gym platform - a multi-year partnership, not a one-off post.

Lensed by Jack Bridgland, the campaign puts the self-styled 'Hot Girl Coach' through heavy weight sessions, HIIT, Pilates, medicine-ball drills and her signature Stallion Kicks, alongside women from Gymshark's fitness community. The hero product is 'Thee Red Shorts' - Impact Red SoftSense micro shorts at $48 - dropping October 22, with a 50-piece 'Megan's Top Picks' edit around it.

The timing is deliberate. Women now hold the majority of gym memberships worldwide, Gen Z is driving growth in the weight room, and Megan performs at the Victoria's Secret Fashion Show on October 18 - five days before her shorts go on sale. Celebrity activewear deals usually borrow heat; this one is timed to manufacture it.

Lily Allen gave lingerie dressing its most literal outing of the week. Co-hosting a dinner with British Vogue and Calzedonia at London's Arlington restaurant on October 14, she wore Calzedonia's Liberty Floral Mesh Top and matching Fishnet Tights - reading as a full sheer catsuit over a black bra and high-waisted briefs - topped with an embellished metal-mesh Chanel jacket, patent Louboutin heels and a croc-embossed Chanel vanity bag.

The look echoes the one she modeled in Calzedonia's fall campaign, where she is the face - this was brand synergy worn in public, not a red-carpet accident. And it lands squarely on two live runway-to-street currents: lingerie dressing and exposed-bra layering, both flagged in this week's SS27 street-style and buyer reports.

The styling note that matters: the Chanel jacket. Sheer everything reads very differently under a sparkling metal-mesh topper than it does alone - structure over exposure is what makes the look dinner-appropriate rather than after-hours. Expect the high-low formula, delicate sheer base plus one heavy statement layer, to keep repeating through party season.

Eight years after their first team-up, TOGA and Wrangler are back together. The five-piece capsule fuses Yasuko Furuta's signatures with Wrangler's archive: denim carrying the brand's classic 7 icons, western shirts, the first denim jacket model ever to use a zipper - plus a completely original jump dress, the collection's wildcard.

The pricing tells you who this is for: 140,000 yen for the denim jacket, 43,000 for the shirt, 49,000 and 53,000 for the two trouser cuts, 69,000 for the dress, all before tax. This is designer denim at designer prices - pre-sale October 21 at TOGA Isetan Shinjuku, then TOGA stores, select Wrangler locations and the TOGA online store from October 23.

The timing is the tell. Denim keeps absorbing luxury's attention, and a heritage workwear brand handing its archive to a Tokyo designer for a second round says the appetite isn't cooling. Watch the S-size jacket: the exclusive cropped cut is the piece the Tokyo crowd will fight over.