
The Red-Carpet Collab Lands
In the dataRed
Fifty-five pieces of couture grammar at high-street prices: embellished gowns, gradient sequins, sharply cut tailoring, lace separates, shoes and accessories, plus menswear — and a surprise mermaid-cut bridal gown with a hand-embroidered veil, Elie Saab's oldest specialty.
The Sept 28 launch party at Palais Brongniart set the tone: the whole stock exchange draped in burgundy fabric, Robin S singing Show Me Love, and a guest list of Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam and Lila Moss. Ann-Sofie Johansson singles out the dramatic cape and the embroidered tailoring as her favorites.
The playbook is classic H&M designer-collab: launch tomorrow, sell out by the weekend. Le Mile flags the green degradé gown and a sculptural black bow dress with a train as the pieces to chase. Set the reminder.
- Launches Oct 22, 2026 — online and in selected stores worldwide
- The bridal gown and veil are included in the release
- Collab fatigue never arrived for this one: the party buzz carried three full weeks













